4 Reasons We Should Write Your Next White Paper

By the Fancy Comma, LLC Team

Photo by fauxels on Pexels.com

What Are White Papers?

White papers are designed to provide a brief, but thorough, overview of a proposal for a project, stance, or resolution. White papers, sometimes also called position papers or research reports, are written in an informative, authoritative tone. They are designed to unpack the complexities of a topic or issue and garner support for the proposed project, topic, or perspective.

White papers are meant to drive awareness and spark interest for your idea across stakeholders and the broad public. While often academic in tone, white papers should not use jargon or complex technical language. They should include a clear and concise overview of the relevant context, research, and the reasoning for your idea.

There are many reasons to trust your writing to the experienced team of professionals at Fancy Comma. We have extensive experience and proven excellence in writing, research, and copy editing. Trust us to make your next white paper a document that puts your best face forward.

Here are four reasons to hire Fancy Comma, LLC to write your next white paper:

1. You have many other demands

The success of a project often hinges on the viability of completing that project. If you are a company or other organization seeking marketing materials such as a white paper, you may wish to delegate the white paper writing to give you more time to work on the core functions of your business. Delegation also creates space for more focus on quality control, networking, and brand-building.

What’s more, a thorough, digestible, well-written white paper is vital to getting your project off the ground or disseminating your idea. However, this is meaningless without an audience. Delegating white paper writing frees you up to focus on attracting key stakeholders and building your audience.

Delegating tedious tasks, such as white paper writing, also frees you up to focus on your bigger picture. Many people who juggle multiple simultaneous demands may drop the ball on one or more of them. Delegating white paper writing helps you to use the limited time you may have to work (and live) more effectively.

Leaving white paper writing to the professional writers at Fancy Comma is a simple way to manage your project tasks. We have written white papers to be read by investors, businesses, consumers, and even the U.S. Congress.

2. Presentation is key

Your white paper may be your first impression on the public. It should demonstrate the value of your work to your audience. Trusting this to experienced professional research writers and copy editors guarantees your white paper presents you at your best.

The most fundamental quality concern is correct grammar, an error-free document, and appropriate writing style. Typos undermine the credibility of your work, which can cost your organization money. The flow of the white paper’s text is also a vital element. Logical flow of ideas facilitates your readers’ understanding. It guides your reader through the information, building a foundation of knowledge. Hiring a skilled white paper writer can ensure that your white paper is a document backed by research, free of errors, organized with a logical flow that engages and persuades the reader.

Grammatically, stylistically, and organizationally high-quality writing shows that you care about the details. But compelling writing is what draws the audience in. Compelling writing gives your reader a personal experience of the value and novelty of your topic.

Compelling writing persuades. Grammatically, stylistically, and organizationally high-quality writing shows that you care about the details. The result? A white paper that makes an impact.

Professional writers, like the team at Fancy Comma, LLC, are trained and experienced in research, ghost-writing, and copyediting. They apply this experience to create a clean, coherent, succinct white paper that informs your audience without causing information overload.

3. You are writing about complex topics

At Fancy Comma, LLC, we are skilled in communicating complex topics simply.

Many whitepapers have a goal of communicating complex scientific or otherwise technical information, such as the impact of COVID-19 on supply chains, or trends in financial markets.

Science communication or SciComm practices provide a great template for how to approach a white paper. The purpose of SciComm is to provide lay audiences with the information they need to make informed decisions, presented in language they can understand. Nothing turns away an audience faster than incomprehensible jargon.

Fancy Comma is experienced in science communication. We apply SciComm best practices to create a white paper that reaches your audience and shows the value of your ideas. Our visibility in the SciComm community also gives us access to unique professional and lay audiences. Follow us on Twitter @FancyComma for our insights on SciComm.

4. You need to reach a broad audience

Depending upon what you are trying to accomplish with your white paper, your audience could be the general public, specific investors or stakeholders, or other members of the professional community. Regardless, your white paper should be understandable to a broad audience, as your readers will likely not be experts in your whitepaper topic.

Professional writers like those at Fancy Comma, LLC, can help you determine your target audience, as well as the best communication strategies to connect with them via your white paper. We are experienced in writing informative, digestible pieces for audiences with a variety of interests and knowledge levels.

Let Fancy Comma write your next white paper

Fancy Comma has created white papers on a variety of topics from trends in biotechnology, to supply chain issues, to financial technology (FinTech), to public policy recommendations. Fancy Comma has a track record for unpacking complexities and nuances so they can be understood by professional and lay audiences alike.  

White papers are key to getting projects off the ground or gaining support for novel ideas or perspectives. However, they can also be time-consuming to create. Hiring professional writers to create your white paper allows you to focus on your other demands.

Your white paper will likely be your audience’s first impression of your work. Showing attention to detail and the ability to synthesize your ideas is vital to building their confidence. Trust the experienced writers at Fancy Comma to create a coherent, organized, and approachable representation of your ideas. Learn more about our white paper writing services here. We’d love to write your next white paper, so contact us today!

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