Learn about the importance of brand storytelling, and how to tell your brand’s story.
Tag Archives: marketing
6 Easy, Fast Ways to Connect with SciCommers on Twitter
Build your Twitter following with these fast, easy ways to create content for the popular social media site.
A Science Writer’s Guide to Writing Long-Form Content
Read Tanaaz Khan’s guide to long-form content for science writers.
A Beginner’s Guide to Thought Leadership
Read about thought leadership and its role in strategic communications.
6 Benefits of White Papers
Read about six things white papers can do for you.
The Art of Selling with Science Copywriting
Copywriting is all about getting the reader to act – usually, to buy or do something. Learn about the art of selling as a science copywriter.
How I Used Customer Segments to Amplify My Content Marketing Strategy
Learn about ways you can use customer segmentation for effective content marketing strategy.
Promoting Yourself as a SciCommer
Learn about ways to market yourself as a SciCommer in an excerpt from Fancy Comma’s book, “Amplifying Science Communication with Public Relations.”
11 Books to Upskill and Make More Money as a Freelance Science Writer
Read about 11 books that have helped Sheeva Azma as a science communications professional.
6 Content Writing Tips to Improve Search Engine Optimization (SEO)
Philip Oyelola provides advice to boost web content’s visibility on search engines such as Google.
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