Why Scientist-Communicators Are Needed in Biotech Copywriting

By Sheeva Azma

Scientists with marketing experience can be a crucial support in biotech, whether they are writing reports for stakeholders, communicating ethically in highly-regulated industries, or coming up with social media content to drive public engagement.

Advancing Science Literacy while Achieving Strategic Marketing Goals as a Biotech Copywriter

Effective communication is key to success in the dynamic world of biotechnology. Products are rapidly developed and succeed or fail in clinical trials. It is in the process of bringing a biotech product to market in which having a skilled biotech copywriter becomes an invaluable asset. Keep reading to learn more about the important role of biotech copywriters in the biotech industry, and why you should hire one with scientific expertise – such as Sheeva Azma of Fancy Comma, LLC.

Why you should hire a biotech copywriter with scientific expertise

Science copywriters that have experience, knowledge, and research experience in science can create content that is scientifically accurate, which can be crucial for building credibility in the biotech industry. They are talented in translating complex scientific information into clear, understandable content for nonexpert audiences, whether business executives, regulatory agencies, or the general public. 

Scientific copywriters knowledgeable in digital marketing practices can create content that performs well on search engines, driving marketing goals through clear and authoritative science communication. It is also more cost-effective to hire a freelance science copywriter with scientific experience than hiring a non-scientist copywriter to interview a subject matter expert, as it saves time, money, and energy to hire a scientifically-trained science copywriter! Even when subject matter expertise is needed, a scientifically-trained copywriter can get to the heart of the scientific issues quickly, producing compelling content that persuades and is factually accurate.

Furthermore, a biotech copywriter who is well-versed in the regulatory landscape can ensure that all content adheres to industry guidelines. This knowledge is invaluable when crafting materials for products in development, as it helps maintain compliance and credibility throughout the communication process.

The Biotech Copywriter: Bridging Science and Communication

One of the most valuable skills a biotech copywriter possesses is the ability to translate complex scientific jargon into accessible language. This talent for simplifying without sacrificing accuracy is essential when communicating with diverse audiences, from investors and partners to potential customers and the general public. It can be valuable to have a scientist-communicator onstaff to translate complex scientific concepts into simple messaging for branding purposes as a way to boost public visibility of complex biotech subjects, whether announcing the results of a new clinical trial for a novel cancer therapy or simply making the case for a new biotechnology that could change the world. A biotech writer who is a “scientist at heart” writes with curiosity, critical thinking, and a passion for problem-solving, approaching marketing tasks with a meticulous attention to detail and a drive to understand and explain concepts clearly and engagingly.

A skilled biotech copywriter with a science background is more than just a writer; they are a crucial link in the chain of scientific communication to advance public science literacy to help people understand the therapeutics that are in development to help them. By combining scientific knowledge, regulatory understanding, and effective communication skills, they play a vital role in advancing the biotech industry and bringing groundbreaking innovations to light.

Fancy Comma, LLC: Exemplifying Excellence in Biotech Copywriting

Fancy Comma, LLC stands out in the field of biotech and life sciences copywriting by embodying these essential qualities. Our work combines scientific expertise with strong communication skills, allowing Fancy Comma, LLC to effectively bridge the gap between complex biotech concepts and diverse audiences, all while adhering to strict regulatory requirements and with a nuanced understanding of effective marketing. Fancy Comma, LLC’s, founder, Sheeva Azma, has been working as a science marketer in the biotech and life sciences arena since 2013. Check out all of our services.