Our Helpful Guides

Whether you are a creator or a consumer of fine writing, our comprehensive yet approachable guides will help you gain needed insights for science writing, science communication, and digital marketing. Tips for using Google Search tools and SEO and statistics — two of the most fundamental tools for blogging, writing, research — are included.

If there’s something you’d like to learn more about that we could cover in a future blog series, please let us know.

Learn about Google Search and SEO

Google is widely used by web writers and digital marketers by following best practices to ensure their web content is more visible.

This thorough guide to Google explains how to use Google in both cases — for improved SEO optimization and more powerful Google searching.

Our SEO guide teaches how to organize and promote your writing to boost online traffic without resorting to trickery or false advertising.  It’s also a handy resource for researchers: knowing how search engines work will help you pinpoint how to optimize them.

Our Google Search guide provides a roadmap of Google’s powerful search tools to find exactly what you are looking for on the web — whether it’s information, scholarly literature search, or just figuring out an easy way to do unit or currency conversions.

The Simplified Guide to Statistics in the Social Sciences

Our Guide to Statistics helps those who are unfamiliar with the workings of statistics so they can see the truth – and spot weaknesses and misrepresentations – in everyday statistics. Also useful for those sharing statistics, this guide defines the trustworthiness of the information and explains it in a meaningful and digestible way.

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